With the
rapid rise of several problems in society, especially issues related to poverty
and lack of education, many individuals and organizations are raring to do
something about the situation. Individuals may have a limited scope when it
comes to making a big difference but organizations can truly be that beacon of hope
for complex causes such as these. A lot of national as well as international
non-governmental organizations are working tirelessly in this field, but lately
there has been a new player that is making huge difference. The corporate
sector is pumping in resources to help causes that appeal to them.
One of the
major causes that industries and non-governmental organizations are dedicated
towards is development in the rural areas of the country. The difference
between the facilities, education, healthcare and infrastructure available in
urban and rural areas is extremely wide. This makes the role of the NGO in
rural development even more vital
and the support that industries are giving is even more required. The task
ahead is a difficult one but the good news is that a lot of awareness and
support is coming in and that makes the task at least a little bit more
achievable.
Now that the
awareness from the corporate sector has come in and laws have also been passed
that make corporate social responsibility a must, the wheels are turning a lot
faster. As money, comes in as a part if CSR
activities in India, the fortunes of the rural community are set to change for the
better. A lot of NGOs and corporate entities are tying up and performing life
changing tasks for the rural areas and a lot of corporate are also getting
involved so deeply that they are setting up their own trusts and charities to
help bring progress in faster.
A big reason
for the great involvement of corporate in social causes could be the laws that
make corporate social responsibility a must, but there are several great
companies that have been involved in charitable endeavors long before the
passing of this law. Along with national and international
non governmental organisation, corporate firms have been involved in development
due to a strong desire to give back to the people and the land that has been
the reason for their great success in the corporate world. This had inspired a
great number of industries and organizations to get involved but with the
passing of the law, even more have joined in the effort.
Corporate
firms are strongly encouraged to spend a percentage of their profit earned on a
social cause of their choice and a large number of organizations tend to pick rural
development as the goal that they wish to work towards. They recognize the role of NGO
in rural development and wish to support these NGOs further in their great
work. This gives the people of India a great future to look forward to when it
comes to bridging the rural and urban divide that so ails the country today.
No comments:
Post a Comment